In 1976, Québec made advertising to children younger than 13 illegal. The Supreme Court of Canada ruled that the ban did not contravene the Constitution. During that same decade, in the US, the FCC deregulated TV programs for kids, which allowed huge increase of intensive child-targeted marketing, including more violence in programs for children. GI Joe, Transformers, Ninja Turtles, Pokemon carried huge amount of aggression. Ultra-violent cartoon series helped toy industry to dictate gifts adults must buy. In 2004, and later in 2011, SpongeBob was found guilty of spreading Attention Deficit Disorder (ADD). Ritalin increased its sales. TV characters inspired not only kids’ behavior, but also preferences for food, while obesity made millions of victims across the world. While damages to children’s health increased, researchers evaluated the benefits of banning ads targeting kids. This presentation will allow participants to understand benefits of banning ads targeting kids and the necessity to implement media education for children, adolescents and parents. Educators of the 21th century must learn about child abusive strategies used by marketers and the benefits of protecting students from sophisticated and powerful child abusers.
Aug 11 2016 13:00 - 15:30
SpeakersJacques Brodeur, Edupax & Action Coalition for Media Education