Ban on Marketing to kids + Media Education: Both Necessary in Digital Age

Aug 11 2016  13:00 - 15:30

In 1976, Québec made advertising to children younger than 13 illegal. The Supreme Court of Canada ruled that the ban did not contravene the Constitution. During that same decade, in the US, the FCC deregulated TV programs for kids, which allowed huge increase of intensive child-targeted marketing, including more violence in programs for children. GI Joe, Transformers, Ninja Turtles, Pokemon carried huge amount of aggression. Ultra-violent cartoon series helped toy industry to dictate gifts adults must buy. In 2004, and later in 2011, SpongeBob was found guilty of spreading Attention Deficit Disorder (ADD). Ritalin increased its sales. TV characters inspired not only kids’ behavior, but also preferences for food, while obesity made millions of victims across the world. While damages to children’s health increased, researchers evaluated the benefits of banning ads targeting kids. This presentation will allow participants to understand benefits of banning ads targeting kids and the necessity to implement media education for children, adolescents and parents. Educators of the 21th century must learn about child abusive strategies used by marketers and the benefits of protecting students from sophisticated and powerful child abusers.

Jacques Brodeur, Edupax & Action Coalition for Media Education
Aug 11 2016  13:00 - 15:30
Université McGill – Pavillon Burnside (Local 1B23)
805, rue Sherbrooke Ouest
Montréal, QC, Canada
Simultaneous translation
Target audiences
General, Youth (18-35 years old), Seniors / Elders, Women
Activities extended on the Internet
Last Modified
18 July 2016
Ban on Marketing to kids + Media Education: Both Necessary in Digital Age
Activity Lead Organization
Group Admins
Jacques Brodeur
Programming theme
Democratization of Knowledge and Right to Communication
To inform / To make aware of
To propose / altenative development
Converge for action / to decide
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